Studying Abroad in Florence, Italy

Studying abroad in Florence, Italy during my sophomore year of college was a dream come true. This was an experience I will always remember and deeply cherish. Through the CEA CAPA Florence Center, I had the opportunity not just to visit Italy, but to live, learn, and immerse myself in a culture that values tradition, craftsmanship, and community. I grew so much personally and academically during this time, and the experience even inspired me to pursue a minor in International Business at the University of San Diego. From morning cappuccinos at John Borno to evening gelato walks around the Duomo, every moment was magical and helped shape me into the person I am today.

One of the most eye-opening parts of my experience was observing Italian consumer culture firsthand. Italians value heritage and authenticity in ways that influence everything from fashion to food. Luxury brands like Gucci and Ferragamo don’t just sell products they tell stories deeply rooted in Italian history and identity. As I look back on my experience through the lens of a marketing student, I now understand why these strategies work and why localized strategies are essential in global marketing. Effective marketing must work with the people it aims to reach.

Aside from these lessons, I was able to improve upon my interpersonal and cross-cultural communication skills by learning alongside students from around the world. Whether I was speaking with Italian shop owners or working with classmates on travel plans and projects, I learned how to be more clear and thoughtful in my communication. In marketing, these skills have proven especially valuable, helping me see how powerful clear and intentional communication can be when reaching an audience.

Overall, my semester at the CEA CAPA Florence Center left me with unforgettable memories and deeply influenced my academic and professional goals. It encouraged me to see marketing from a global perspective, embrace cultural differences, and understand how hands-on experiences strengthen strategic thinking. The insights I gained in Florence still shape the way I approach creativity, storytelling, and problem-solving within the marketing world today.