Internship
Coursework
Social Media Certificate
The Social Media Simternship was a semester-long project designed to give students real-world experience in social media marketing strategy. Acting as a Social Media Manager, I created organic posts, promoted paid content, negotiated with influencers, responded to customer interactions, and managed a simulated budget. Throughout the simulation, I tracked performance, adjusted strategy, and planned full campaigns, gaining hands-on experience in digital brand management and social media marketing.
International Marketing Plan
This was a semester-long global marketing project focused on bringing a U.S. company into a new international market. Our team analyzed Australia’s cultural, economic, and competitive landscape to determine the most viable target market and assess the brand’s potential success. We evaluated consumer behavior, market fit, product adaptation needs, and overall market entry strategy to determine how effectively Trader Joe’s could expand and thrive in the Australian retail environment.
Google Search Ad Project
This semester-long project involved planning, launching, and optimizing a real-money Google Search Ads campaign for the University of San Diego’s School of Engineering. I used digital marketing strategies to measure search performance, analyze audience engagement, and evaluate how effectively the campaign drove awareness and interest in the engineering program.
Social Media Audit
This semester-long project focused on a comprehensive social media audit for Dairy Boy, Paige Lorenze’s lifestyle brand. The work analyzed current platform performance, brand voice, and audience engagement, and led to the development of four new campaign concepts, original content ideas, and strategic hashtag recommendations to strengthen brand visibility and community growth.
