Internship
Brand Audit
This project was completed during my internship and focuses on a comprehensive brand audit for Sincerely Yours. The audit examined key components of the brand, including its product line, pricing structure, promotion strategy, and use of UGC (user-generated content). By analyzing these areas and comparing them to similar brands in the beauty space, I identified strengths, gaps, and opportunities for improvement. This brand audit provides clear insights to help refine positioning and support more effective marketing and branding decisions.
Email Marketing Audit
This project was completed as part of my internship and focuses on an email marketing audit of rhode and several similar beauty and lifestyle brands. The objective was to analyze each brand’s email style, frequency, visual design, and messaging approach to understand how they communicate with their audiences. Through reviewing campaigns and automated flows, I identified key patterns, strengths, and opportunities for improvement. This audit provides useful insights into industry best practices and supports the development of more effective email marketing strategies.
Kopari Infographic
This project features an infographic highlighting Kopari’s Nourishing Cream, created to support both email marketing and social media initiatives. Designed to showcase the product’s key benefits, hero ingredients, and hydrating properties, the infographic presents clear, visually engaging information that aligns with Kopari’s clean, coastal-inspired brand aesthetic.
TYB Deep Dive
This project takes a closer look at the TYB platform to understand how it functions and why brands use it. Through this deep dive, I analyze TYB’s community-driven tools, audience engagement, and overall value to determine whether it would be a good fit for Kopari and support the brand’s goals.
